Sustainability is not just a buzzword; in today’s world, it’s a crucial business approach. The modern business landscape, irrespective of scale, calls for the incorporation of environmental, social, and governance (ESG) practices. This insight is notably relevant to small and medium-sized enterprises (SMEs), which play a pivotal role in a sustainable, inclusive world. Recent data from the World Economic Forum echoes this transformation, depicting SMEs that are flourishing by embracing ESG practices and attracting the best and brightest talent, particularly millennials and Generation Z.


ESG: A Pathway to Growth and Talent Acquisition

SMEs, often regarded as the backbone of the economy, harbour immense potential for driving sustainability and economic growth. ESG incorporation goes beyond simple goodwill—it lays the foundation for risk mitigation, operational efficiency, brand differentiation, and innovation. SMEs adopting these practices not only contribute to a more equitable and healthier planet, but also secure a robust competitive advantage.


When it comes to talent acquisition, ESG is the linchpin. SMEs that champion sustainability are in a unique position to attract, retain, and inspire a diverse workforce brimming with talent. With millennials and Gen Z now dominating the global workforce, the prioritization of ESG aligns seamlessly with their values and aspirations.


ESG and the Attraction of Young Talent

Today’s young professionals are not just looking for a paycheck—they’re seeking purpose. Many surveys show that younger generations gravitate towards companies with a strong commitment to environmental and social responsibility. They seek workplaces that echo their values, demonstrate respect for the planet, and make positive contributions to society.

SMEs that actively promote and incorporate ESG values have an upper hand in attracting this conscientious talent pool. Their commitment to sustainability not only resonates with the ethical stance of millennials and Gen Z but also portrays the organization as forward-thinking and responsible, two traits highly admired by these younger generations.


The ‘Social’ in ESG: An Asset for Inclusivity and Diversity

A key part of ESG lies in its ‘Social’ component, which promotes diversity, equity, and inclusion (DEI). Inclusion in the workforce leads to a variety of ideas and perspectives, encouraging creativity and innovation—key elements for success in any business environment. By embracing DEI, SMEs attract a wider talent pool and build a resilient, adaptable team that can weather the storms of the ever-evolving business world.


The Future of SMEs and ESG

SMEs are no longer onlookers in the global sustainability push; they’re active participants, harnessing ESG practices to drive growth, innovation, and talent acquisition. While challenges may exist, such as lack of resources or technical know-how, overcoming these hurdles requires support from governments and institutions to provide necessary tools, resources, and incentives.


ESG is not a trend—it’s a transformative approach reshaping the world of business. SMEs who have embraced ESG are not only ‘doing good’; they’re ‘doing well’ too. By strategically adopting ESG practices, SMEs can attract a wealth of talent—especially from the enthusiastic, conscious millennials and Gen Z demographics—propelling their businesses to new heights.



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Greg Weiss

Greg Weiss

Founder and CEO

Greg Weiss is known as one of Australia's most experienced recruitment experts and HR consulting professionals. Greg founded Impactful People helping to create a better world, one placement at a time. 

Greg has helped 100s of businesses with their people needs and coached over 1,200 people improve their careers through Soulidify and  Career365.

If your business employees Gen Z and Millennials, then you need to demonstrate your commitment to how you positively impact on the world. You do that by living through ESG values.  If you want to demonstrate real commitment to ESG through recruiting people who can strengthen that capability, then Greg can show you how.