Today’s business landscape demands more than just profitability. A new rulebook is being written, and at its core are Environmental, Social, and Governance (ESG) factors.


ESG is Profitable

C-suite debates and glossy sustainability reports aside, let’s start with the bottom line. Integrating ESG into the company strategy isn’t about ticking off a corporate responsibility checklist—it’s a solid business move.

As highlighted in Harvard Business Review, companies with an effective sustainability strategy have reported improved business performance, including cost reduction, revenue enhancement, and risk mitigation. Similarly, a Journal of Sustainable Finance & Investment study revealed a positive correlation between robust ESG practices and corporate financial performance.

In simpler terms, ESG isn’t a cost center—it’s an investment that yields measurable returns.


Stakeholders are Driving the ESG Agenda

Millennials and Gen Zs, our consumers of today and tomorrow, are raising their expectations. They want companies to step up and make a difference. According to the Deloitte Global Millennial Survey, younger generations are more likely to support companies that prioritize ESG initiatives [^3^]. And it’s not just consumers; investors are also betting on companies that champion ESG. As BlackRock’s CEO, Larry Fink, pointed out, sustainability-integrated portfolios can provide better risk-adjusted returns].

No ESG, No Growth

Let’s face the reality—companies that choose to ignore ESG face real roadblocks to growth:

Regulatory Scrutiny: Governments worldwide are clamping down on corporations that neglect ESG issues. Non-compliance will only lead to fines, penalties, and reputational damage.

Investor Pressure: Increasingly, investors are shifting their capital towards sustainable investments. As per a Global Sustainable Investment Alliance report, such investments now constitute one-third of all assets under professional management. No clear ESG strategy? Be ready to see investment opportunities dwindling.

Consumer Demand: With rising awareness, consumers are voting with their wallets. Companies ignoring responsible practices risk losing out on consumer loyalty and market share. A Nielsen report states that 73% of global consumers are ready to change their consumption habits to reduce environmental impact].

The message is clear: ESG isn’t a passing fad. It’s a paradigm shift in how successful businesses operate. As Board Directors, embracing ESG is not just about steering our company towards sustainability. It’s about ensuring we continue to grow and thrive in an evolving business landscape. Let’s seize the opportunity that ESG presents and steer our company towards a profitable, sustainable future.


Further reading:

Eccles, R. G., & Serafeim, G. (2013). “The Performance Frontier.” Harvard Business Review. This piece discusses how companies can improve their performance by integrating sustainability into their strategy.

Friede, G., Busch, T., & Bassen, A. (2015). “ESG and financial performance: aggregated evidence from more than 2000 empirical studies.” Journal of Sustainable Finance & Investment. This comprehensive meta-analysis found a positive correlation between ESG performance and corporate financial performance.

Deloitte (2020). “The Deloitte Global Millennial Survey 2020.” Deloitte Insights. This survey reveals that younger generations are more likely to do business with companies that prioritize ESG initiatives.

Fink, L. (2020). “A Fundamental Reshaping of Finance.” BlackRock. In his annual letter to CEOs, Fink highlights that sustainability-integrated portfolios can provide better risk-adjusted returns.

The regulatory environment for ESG is dynamic and evolving, with governments and regulatory bodies worldwide increasing scrutiny and introducing new regulations. For instance, the EU has introduced the Non-Financial Reporting Directive (NFRD) which requires large companies to disclose certain information on the way they operate and manage social and environmental challenges.

Global Sustainable Investment Alliance (2020). “2020 Global Sustainable Investment Review.” GSIA. The report suggests a global trend of increasing capital allocation towards sustainable investments.

Nielsen (2018). “Unpacking the Sustainability Landscape.” According to this report, a significant proportion of consumers worldwide are willing to change their consumption habits to reduce environmental impact.

Please note that while these resources provide a similar line of argument, they may not contain the exact data points used in the previous text. It is always recommended to go through the cited resources for precise information.



Connect with Impactful People
Creating a Better Tomorrow, One Placement at a Time”

Ready to step into the future of recruitment? Let's start a conversation. Reach out to Impactful People today for your hiring needs or career aspirations within the ESG sectors. Together, we can shape a sustainable future.

Greg Weiss

Greg Weiss

Founder and CEO

Greg Weiss is known as one of Australia's most experienced recruitment experts and HR consulting professionals. Greg founded Impactful People helping to create a better world, one placement at a time. 

Greg has helped 100s of businesses with their people needs and coached over 1,200 people improve their careers through Soulidify and  Career365.

If your business employees Gen Z and Millennials, then you need to demonstrate your commitment to how you positively impact on the world. You do that by living through ESG values.  If you want to demonstrate real commitment to ESG through recruiting people who can strengthen that capability, then Greg can show you how.